Project Description

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Working alongside Network Rails technical partner SPI – Herringbone was commissioned to develop the marketing communications for an internal marketing campaign within Network Rail.

As well as campaign planning, Herringbone developed the marketing collateral, content and copy for the campaign. Marketing collateral consisted of site posters and a leaflet desk drop to employees.  The leaflet had to be clear, concise and engaging in order to relay the key messages to staff regarding the new project.

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